Happy August, CURE Families and Supporters!
I am hopeful you have all been enjoying your summer. We have been blessed with some beautiful weather (although, it is hot…but I prefer this to snow any day). Hopefully, you have had opportunities to make memories with your loved ones during these long summer days. If not, don’t worry. We still have a whole month left to do so! Take advantage of this time. Slow down. Enjoy the sunset. Go outside. Take a walk. Be grateful for every single day.
I am certainly not wishing this beautiful weather or summer away, but I wanted to let you all know that we have some plans in the works for next month – Childhood Cancer and Sickle Cell Disease Awareness Month. CURE was founded under the principle of advocacy. Our founders were determined to make a difference to families like theirs by advocating for them. For those of you who are unaware, the very first project CURE worked on was providing roll away beds at the hospital for parents so they did not have to leave their child’s side while they were undergoing treatments for cancer. At the beginning of this year, I promised that we would advocate for families, especially this year, in honor of our big 40th anniversary. Year after year, I hear frustrations from parents and supporters about how September is not gold enough and isn’t promoted as heavily as October for Breast Cancer Awareness month. Now, please manage your expectations because we are one small group, but we are doing what we can to make a big impact this year. As such, we have partnered with some local businesses to turn September gold and red. Keep a look out for local businesses supporting the movement to spread awareness for pediatric cancer and sickle cell disease. Our friends at the Radisson Hotel Rochester Riverside will be flying a gold flag beneath their Radisson flag for the entire month of September. We are requesting local landmarks light up gold or red in an effort to raise awareness. We will be decorating the outside of our office for the month of September. We are working with a local radio group to run PSAs throughout the month. CURE is working with the RocCity Sicklers to put together a picnic for our Sickle Cell families. There are more exciting things coming down the pipeline and we CANNOT WAIT for you to see and hear!
Do you and your business want to join the movement and make a difference to our families? We will be selling lawn signs indicating that September is Childhood Cancer Awareness Month and September is Sickle Cell Disease Awareness Month (2 separate signs) for $10 each. The website to purchase these signs is: https://curecca.ejoinme.org/CUREAwareness . Pick up for the signs is detailed on the website above where you would purchase the sign. We are hopeful that businesses and families alike will help us spread awareness through purchasing signs. Have another idea? Reach out to us! We want to empower the Rochester community to advocate for our families – their neighbors. Let’s start a movement so everyone knows September is Childhood Cancer and Sickle Cell Disease Awareness month. Working individually, our voice may not be heard. However, working together, our voices will be a roar! We can make a difference. Together.
I look forward to your feedback, e-mails and ideas! Don’t be shy! Let’s see what we can do to really make an impact!
Enjoy the rest of your summer!